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Content Pillars: The Key to Social Media Success

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“I don’t know what to post!”

“Planning takes too much time!”

“I don’t think my audience cares what I have to say.”

“I’m just so overwhelmed by social media.”

Sound familiar?

We thought so. If you’ve been trying to manage the full-time job of social media on top of, well, your full-time job, you’re probably… um… stressed? Overwhelmed? Over it? Without a doubt, these are the most common reasons that brands either burn out on social media or simply stop posting altogether. 

 

If you’re always at a loss about what to post, never have enough ideas to plan ahead, or just feel like your content never seems to hit, it’s time to embrace this little miracle that will help you create a winning content strategy that lets you skip the stress and get right to posting: Grab your favorite drink and take a seat – it’s time to perfect your content pillars! 

What are Content Pillars?

Content pillars, also called content categories or content buckets, are things your brand shares in depth. Like a pillar holds up a building, a content pillar holds up your brand. Content pillars are the structure that supports your content.   

  Content pillars are key themes that guide your social media strategy, helping you stay focused on the things that matter the most: your goals and your audience.     

When well developed, content pillars serve as the core topics relevant to your brand that resonate with your ideal audience. Content pillars typically fall into 3-5 themes or topics that guide the creation of various forms of content.

Why You Need Content Pillars

Content pillars make coming up with content ideas easy. If you create content with your pillars in mind, you can ensure that your posts actually support your overall brand goals and resonate with your audience.   

 

Here are some of the biggest benefits of having clear content pillars:

 

Nail Your Messaging to Build Trust

The process of creating content pillars starts with defining your target audience. Who exactly are you talking to? Being able to answer that question will help you actually provide value from your unique viewpoint. It’ll be obvious that you’re the expert they’ve been looking for without you saying it.  

Providing value and expertise is the quickest way to build trust with your audience. And trust is the way you actually convert.

 

Know Exactly What to Post…

Having a structure that supports what topics you share with your audience will make it so you can plan your content and do so with some intention behind it. Creating a content calendar becomes a lot easier because you can use your topics to create content your audience will love and ensure that you share a balance of each topic. Identifying gaps in your content becomes easier too!

 

… Where to Post It

Not only will having this structure help you be more consistent, but it will make you more strategic, too. If you know something will be brilliant on an Instagram Reel but will make no sense as a TikTok, there’s no reason to post it in both places. In fact, it’s likely increasing your overwhelm! With your pillars in place, you’ll be more strategic about which platforms you use (or don’t use), tailor your content for each unique platform’s audience, and even identify where you can effectively expand your content strategy.

 

… And Post More Consistently

Pillars can help you be more consistent with your messaging because your pillars stay the same no matter where someone consumes your content. Once you know your core content, you can take one idea and stretch it across multiple platforms, so repurposing becomes a breeze!

Ready to get your content pillars anchored down?

Content pillars can help you find the spark of motivation you need to get back to marketing your brand on social media again. If you’re ready to make 2024 and beyond your best yet, join us for happy hour!  

 

Using our signature Pillar Perfect Method, you’ll leave your happy hour session knowing exactly what to post, where to post it, and knowing that your content will actually support your overall brand goals and resonate with your audience.

 

If you’re ready to learn the method we use to help brands of all sizes build their content pillars so they can plan ahead, share content that people can’t help but engage with, and attract their ideal audience easily, the time is now!

 

Learn more about our Pillar Perfect Happy Hour here!

 

TL;DR – content pillars review

  • If you’re posting content online, you need content pillars
  • Content pillars are the key themes that guide your social media strategy.
  • They help you stay focused on your goals and audience by providing a structure for your content.
  • Content pillars make it easier to plan your content and identify gaps in your strategy.
  • They also help you be more consistent with your messaging across platforms.
  • Clear content pillars can help build trust with your audience and make you more strategic about where to post your content.

Want help growing your social audience?

apply to work with us
  PS: want to learn more about our happy hour strategy sessions? Check out our happy hour menu! 💌 Whitney + Allie

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