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Why Content Creators and Brands Should Use Pinterest
Content creators and brands should consider using Pinterest for its numerous benefits to increase their audience size, engagement, and conversion rates. Here are several reasons to incorporate Pinterest into your content plan.
| Key Feature | Description |
| Wide User Base | With over 450 million monthly active users, Pinterest provides a massive platform for content creators to engage and influence a substantial audience. |
| Video Engagement | Almost 1 billion videos are watched on Pinterest daily, making it a conducive platform for video content creators. |
| Strong Conversion Rate | About 85% of Pinterest’s weekly users have made a purchase from Pinterest, showing a higher possibility of conversions from this platform. |
| High Discovery Rate | Approximately 80% of weekly users discovered a new brand or product on Pinterest, making it a beneficial platform for exposure. |
| Extended Post Lifespan | Pins on Pinterest have one of the longest post lifespans, making your content visible over a more extended period. |
| Emerging Trends | Trends on Pinterest kickoff 20% faster and last 21% longer than other online platforms, implying quicker brand visibility and sustained user interest. |
Moreover, Gen Z and men are the fastest-growing audiences. With women aged 25-34 being the current biggest audience segment, Pinterest allows brands to cater to a diverse audience with varied interests. Hence, the platform’s utility and effectiveness make it an excellent tool for content creators and brands to explore.
*All data is taken from business.pinterest.com and investor.pinterestinc.com.
To understand why these tips will help you be successful, it helps to know how Pinterest determines what content people see as a result of the Pinterest algorithm. Keep in mind that your feed algorithm works differently than your search algorithm, but the basics are mostly the same!
One of the biggest mistakes people make is not using Pinterest-specific keywords in their strategy. Most discovery on Pinterest happens through search. Pinners start with an initial query that provides them with results. The Pinterest algorithm will show results based on how well they relate to the search. This is done in various ways, including the Pin’s related keywords and where it gets saved. This is why understanding keywords is essential to Pinterest success!
The algorithm uses information like engagement metrics, Pin quality, and website quality to decide what to share with Pinners. The more often someone takes action on your Pin, the more it will be shared in search and home feeds. That also means that Pins with low-quality creative, watermarks from other platforms, or links to “spammy” websites won’t be shared as regularly.
Taking consistent action on Pinterest, whether posting your own content or engaging with other content, will help the rest of your Pins get a boost. Taking the time to like, comment, and save great content will help your content be seen more frequently. It isn’t enough to simply log in to Pinterest a couple of times a month to post content and leave. Try to use Pinterest like a Pinner, curating content your audience will love and supporting other creators.
No matter how often you plan to post, these 5 easy tips will help you make the most of the Pinterest algorithm to boost your reach.
All Pins on Pinterest have to be indexed (or categorized) before they can show up in search. However, Idea Pins are pushed out to more people as they scroll through the Watch tab, so sharing this type of content can help you find your audience more quickly. Remember that Pinterest content should be unique and engaging, so it’s the perfect format for DIY’s, product reviews, recipes, projects, trip planning, etc.
To get the most from Idea Pins, Pinterest recommends posting a minimum of 1/week and posting them on the same day each week. If you can do more, great! Just make sure you can remain consistent and remember to use those keywords.
Static Pins are photo/graphic Pins that link to a URL. At a minimum, aim to create at least 2 static Pins each month that you’ve never shared on Pinterest before. It’s best to spread static Pins out as much as possible, so sharing one new static Pin every other week is a good cadence if you only share the minimum number.
Each URL should link to your content, ideally to a website you’ve claimed. See the section below for more info about this! Make sure your images are optimized for Pinterest.
The key here is that the URLs are NEW to Pinterest, meaning you’ve never Pinned them. Brand new content shared on Pinterest regularly is the best way to increase your reach.
Unique Ideas for Pinterest Links to Share:
Pinners are planners! Seasonal content starts WAY earlier on Pinterest and tends to last longer, too. If seasonality is an important part of your brand, the Pinterest Trends tool is about to change your life.
Since Pinterest is more of a search engine than a social media platform, planning ahead is essential. As we already mentioned, Pins need time to index. If you wait to post right before a big moment, you might miss it because your content won’t show up in searches until they’ve been indexed! Plus, Pinners have likely already been planning for months!
Take this as an example. If you’re planning a bachelorette party, you’re likely not going to wait until a couple of weeks before the party to figure out where to stay, your itinerary, the decor, etc. That process is a months-long journey! More likely, Pinners will START their planning on Pinterest and use the ideas they find to guide the actions they take, including purchases, outfits, and more.
In other words, if you wait until it’s time, it’s already too late!
The Trends Tool can help with this. It tracks growing and seasonal trends of keyword searches on Pinterest. Using this tool can help you figure out the best time to post seasonal content and get ideas for keywords. We personally love to use it to help us come up with inspiring content ideas for other platforms, too.
Are you an overachiever like us? We see you, babe. If you want to really rock it on Pinterest, take it to the next level with these bonus tips!
If you already have a website, claiming it on Pinterest is the EASIEST way to boost your reach. Having a claimed website gets you:
Pinterest also prefers content from claimed websites, so you’ll get a boost simply for completing this step. Check out this guide from Pinterest to get all the info you need to claim!
You’re going to laugh at how easy this one is. Share your Pinterest profile with your followers.
Your Pinterest boards can add soooo much value to your engaged audience! They’ll love to see what inspired you so they can incorporate your ideas into their own lives.
A great example of someone who is absolutely killing it with this is Clara Pierce. Clara is a lifestyle creator who makes content for Instagram and TikTok. She uses Pinterest to share her own content, as well as collect ideas she wants to try or recipes she loves.
When a follower on IG asks for a recipe she found from Pinterest, she shares her recipe board URL, leading to a ton of extra engagement on her profile as a whole, even though she doesn’t create all the content herself! Easiest win ever.
Live on Pinterest is built different.
First of all, when you go live on Pinterest, you are the ONLY creator live at that time. There are lots of monetization options for Live content as well, so get creative about how you can share your own unique viewpoint along with products you love to help inspire the Pinterest audience.
Pinterest TV participants often see massive audience growth, and some have even landed paid campaigns as a result of successful episodes.
Need some ideas? You could do an episode about:
Whatever it is you love to share has a place on Pinterest TV. Learn more about them here and apply to create an episode!
Try these tips for 30 days and see what happens. We bet you’ll be surprised by how little effort it takes to see such a big return if you give it the time it needs!
Happy Pinning!
PS: want to learn more about Pinterest?
Check out our Keywords board on Pinterest!
💌 Whitney + Allie 
👋 whitney + allie, wave co-founders
disclosure: wave social is part of the affiliate network for some of these online tools and products, so we may receive a small commission if you purchase through any of our links.
