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What’s the best platform for creators and influencers? Surprise, it’s not TikTok!
Pinterest!
Think Pinterest is just for inspirational ideas, recipes, or mommy bloggers? Think again. You’re missing out on some of the best parts of the platform – things that make Pinterest the ideal place for content creators, especially those already creating for other platforms!
Wave has a long love affair with Pinterest. Allie is a Certified Pinterest Strategist, and Whitney is a verified Pinterest Creator (who exclusively creates content for Pinterest – kind of a unicorn in the content creator world).
When Pinterest introduced Creator Rewards in October 2021, offering hefty cash bonuses for completing goals related to content creation challenges, thousands of content creators flocked to the app. It was disappointing to all of us when the program abruptly ended in November 2022, a short one year later.
Sadly, we’ve talked with plenty of creators no longer creating for or planning to expand their content to Pinterest now that the program has ended. We totally get it, but Creator Rewards was only one of many reasons why Pinterest remains our top recommendation for creators looking to increase their reach, diversify their sources of income, and make their content last longer.
The absolute best part of Pinterest is that it’s very much not like traditional social media. The biggest differentiator is that content on Pinterest is highly searchable. The platform stores your content and categorizes it based on keywords. Once that process, called indexing, is done, your content can be found on the platform indefinitely.
That means if you post an idea to Pinterest, it can continue to send referrals to your URLs forever.
AND, you don’t need a single follower to be seen by the masses! Just bring your amazing ideas and watch your content do the work.
How many times have you spent hours shooting and editing a perfect video only to have it completely flop? Yeah, same.
One of the lovely things about Pinterest is that once your content is searchable, it’s searchable forever. That also means that your content has the ability to reach a new audience for WAY longer than other platforms. And because trends start early and last longer on Pinterest, you’ll get way more longevity out of your content than any other platform.
Not having to compete for the same 24 hours as everyone else? Nice.
Static and video content can be monetized via affiliate linking on Pinterest, either through direct links or tagged products. Pinterest isn’t part of any affiliate agreements, so you can use them flexibly on the platform. This is especially helpful for creators who heavily rely on affiliate marketing as a source of income.
If you are a creative brand with an online store or merch, you can create shoppable Pins by importing your store or simply linking to your products. Pinners using the shopping searches will see your products come up based on relevant search terms you add to your product descriptions.
Pinterest doesn’t take any commission, and purchases will happen directly on your website.
But wait! There’s more! Pinterest has an extremely easy brand tagging tool for paid partnerships and allows brands to boost and promote that content as an ad.
This allows you to create one piece of content but share it on more platforms, increasing the value you add to brands without doing more work. And more added value means more money in your pocket.
You don’t need a single follower for your content to show up in search or on the home feed of a Pinner. By simply learning some basic Pinterest skills, you can absolutely go “viral” on Pinterest with no following at all.
And unlike TikTok (which has a similar model for pushing out content), you can specifically target your audience through keywords to ensure that you’re seen by those looking for you. No tricks.
Instagram makes it difficult to share links with your audience. TikTok makes it almost impossible. The goal of both platforms is to keep users on the platform as long as possible.
Not so with Pinterest.
On Pinterest, you can share a link on ANY piece of content to anywhere you want people to go. This is particularly helpful for creators with their own websites, trying to boost traffic to their email list or newsletter, podcasts, stores, etc. Pinterest makes it easy to send traffic directly to those places, which is better for Pinners and better for creators, too.
Even better news is that because of indexing, Pinterest Pins can boost the overall SEO of your website.
Whether it’s a new shirt or an entirely new wardrobe, millions of people take to Pinterest every day to get inspired for their next new idea. Evergreen content is truly evergreen on Pinterest, so no matter where the Pinner is in their journey, your ideas will be there waiting to inspire them.
And because your content will show up in search perpetually, you can make content on your own timeline and know it’ll be there when your audience is ready.
Once you get the hang of keywords, the algorithm gets to know you and your content, so it can accurately predict who will enjoy it the most. That content will not only show up in searches but also on the home feed of Pinners looking for inspiring content similar to the content they already interact with.
Sharing quality content regularly with well-researched keywords will help get eyes on your content without you having to do anything else but post.
Pinners typically come to the platform for inspiration for an idea. Content that will do well on Pinterest is typically one or more of the following:
Things that don’t belong on Pinterest? Check out the Creator Code to see what content shouldn’t be shared. Entertainment content is best saved for other platforms, too.
We strongly recommend creating content specifically for Pinterest, especially if you’ve never done it. Many creators find that creating for Pinterest feels freeing because it doesn’t require perfection and rewards positivity.
If you’re already making content that will work on Pinterest for other platforms, repurposing is simple on Pinterest! For the best results, we recommend using in-app features as much as possible. Repurposing is the easiest way to get started on Pinterest, so if you aren’t ready to add another platform to your content plan, give repurposing a try instead.
Need some quick tips for getting started with content repurposing on Pinterest? Check out this Pinterest board!
Have we convinced you? We thought so. But where to start? Here’s a quick summary of our top tips for getting started as a creator on Pinterest:
If you’re ready to get off the content creation hamster wheel, it’s time to tap into the power of Pinterest and leverage its long-term reach! We’ve created the perfect resource to help you get started quickly. Whether you’ve been on Pinterest for years or don’t even have an account, our Pinterest Audit can help make sure your Pinterest profile is set up for success.
PS: want to learn more about Pinterest?
Check out our Keywords board on Pinterest!
💌 Whitney + Allie 
👋 whitney + allie, wave co-founders
disclosure: wave social is part of the affiliate network for some of these online tools and products, so we may receive a small commission if you purchase through any of our links.
