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As a business owner, do you feel like your to-do list is getting longer, not shorter? Social media seems like a tedious task that has nothing to do with your business, right? We understand! One of the most surprising things about owning a business is how many things you do that have very little to do with providing your products or services. If you’re ready to focus on your business by taking social media off of your to-do list, it might be time to hire a social media manager. Here are 7 reasons to hire a social media manager.
For many business owners, one of the things that stalls progress is not only having to figure out social media but create a social media strategy and manage the day-to-day of the accounts too. We all know how important it is to have a social media presence as part of your marketing plan. Unfortunately, if you aren’t updating consistently, creating new posts, sharing videos, and interacting with your audience, social media can quickly turn into a huge time suck that detracts from your business. At worst, it can take up a lot of time and yield very few results.
If you’re nodding along in agreement, you’re probably wondering if it’s time to hire a social media manager.
A social media manager is responsible for planning, promoting, and analyzing content and marketing campaigns across a variety of channels. The manager will help the business owner brainstorm their strategy, manage their brand’s digital presence, and provide expert advice on how to optimize their social media to reach their target audience.
Social media takes a lot of time! With a social media manager, you can focus your attention on growing your business, providing your services, or creating your product without having to worry about growth and engagement on social media.
Social media managers support your brand and the growth of your business by curating your best content on your social media channels. This can include designing graphics or editing photos/videos, creating posting schedules, interacting with your audience, optimizing your content, running ads or paid promotions, and so much more. We use our knowledge of marketing best practices and stay up to date with changes so that you can focus specifically on your business.
Here are just a few of the tasks that a social media manager can help with:
If you’re starting to feel like social media is taking up more of your time than actually providing your services or making your product, you probably need a social media manager. Outsourcing social media management can give you back valuable time. You can use that time to get back to doing what you love while and leave social media marketing to someone who can focus all their time on it.
A great social media manager tracks and forecasts trends through research and ongoing learning, something that most entrepreneurs don’t have the time or sometimes skills to apply on their own. This can help you to continuously attract a new audience that will fall in love with your product or service.
Social media managers stay on top of best practices for all social media platforms. Social media is constantly changing and adapting. Keeping up with these changes is a full-time job in itself. Hiring a social media manager means you can rest assured that your social media presence is in line with best practices.
When marketing yourself to a new customer base online, you only get only a very short window of time to share who you are and what you are about making it imperative that your content and tone are consistent throughout your accounts. Despite what you may think, simply having beautiful content alone is not going to sell your product or services. Social media managers can help make sure that your branding is consistent and compelling on all forms of social media. This helps your audience understand what you care about, build trust with your brand, and know that your products or services offer exceptional value.
Many times, despite being a complete package, business owners struggle with social media marketing simply because of a lack of consistency. We know that publishing on a regular basis is the best way to reach a bigger audience, but with all the requirements of owning a business, sometimes this step is impossible. A social media manager can help you create a schedule optimized for your specific target audience.
Another common struggle for entrepreneurs is building and managing engagement. Even if you automate your posting schedules as much as possible, it can be nearly impossible to see continuous growth. Unless you are logging in consistently, chatting with your followers, answering comments, reaching out to new people, responding to DMs… the list goes on! This is often the biggest and most overwhelming part of trying to DIY your social media marketing strategy. Engagement requires time that business owners often don’t have. With a social media manager, you can get all of that time back.
One of the best parts of hiring a social media manager is that they are able to track your growth through a sophisticated understanding of analytics. They are masters at using that data to build a digital marketing strategy for social media. The best part is that they are informed about and invested in you personally. That includes your business, your goals, and your success.
Absolutely! A social media manager can take over a huge chunk of your to-do list by utilizing expert strategies. This allows you to get back to doing what you love without having to sacrifice your social media presence. Since social media managers are dedicated to mastering social media, staying up to date with changes, applying strategies, building brand awareness, and so many other things. Social media managers can often be more effective than you would be on your own as well.
Wave Social is a full-service Pinterest-first Social Media Agency that focuses on creating an authentic connection with your audience to help you build your business through trust and community. We are committed to helping small to medium business owners find their people organically. Hiring a social media agency gives you a team invested in your success. If you’re ready to ride the social wave, reach out to us.
👋 whitney + allie, wave co-founders
disclosure: wave social is part of the affiliate network for some of these online tools and products, so we may receive a small commission if you purchase through any of our links.
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